Organizing “Trusted” Content in an Intelligent Manner

Welcome to RawSugar, the beginning of a new user experience on the Web. RawSugar is primarily a search technology with a tremendous difference. RawSugar supports a form of search called “Discovery,” as opposed to “Recovery,” which is what other leading search engines offer. RawSugar turns ordinary search into a “Discovery Process,” a refreshing approach to finding meaning-full content on the Internet.


RawSugar helps Internet and Intranet users access information by understanding their intentions. No need to ask a clever question to find specific information. They get trusted and valuable information they can then navigate to “Discover” new points of relevance. We are in the business of helping users find ONLY that information which is meaningful and relevant to them.

What is a “Private Discovery Engine?”

It is an Internet property that organizes only a “Subset” of all potential information that is Trusted and Relevant to users that belong to a specific organization or interest group. Information is interpreted and tagged in ways that support the mission of the organization, thereby enabling users to only access useful content.

How Does It Work?

Step 1: Identify Interests and Concepts
Identify the Taxonomy, Folksonomy and Search Terms that make sense to your business.
Step 2: Research
In addition to you own content, identify other web sites that might offer quality content.
Step 3: Recruit Trustees
Enlist managers, employees, experts, key opinion leaders and others to identify Useful content on an ongoing basis.

How Are Others Using RawSugar?

Type of Organization - A large asset management company that manages over $260 Billion in assets in New York City
Business Problem - The sales organization is finding it very difficult to provide their sales team with the right information needed to respond to their customer's inquiries.
Solution - They are currently considering using RawSugar to index over 2000 forms and other documents in a meaningful manner that will allow sales professionals to access the right information quickly.

Their existing documents that include Forms, Instructions, Marketing Information and New Articles will be indexed and categorized in ways that make sense to each sales person in the field, using not only the formalized “Taxonomy” as assigned by the company, but also the appropriate “Folksonomy” used in the field, based on their market segments and client base. This re-organization of important information will save the company valuable time when responding to customers. They expect to increase their new-booked business and repeat orders from existing customers

Key Concepts

1. Users access only Trusted Content.
2. Treat the Web as your personal database - Access content from any networked location.
3. Access and “Discover” useful information as opposed to “Recovering” non-information.
4. Users Tag Content and create WatchLists – increasing their access to good information always.

Sites Currently Using RawSugar

allaboutsteak.com
boomer411.com
theologika.net
invincibelle.com

At a Glance

  • Reduce costs and complexity associated with providing “valuable” content
  • Allow users to find Trusted content intelligently
  • Capture and present relevant 3rd party information from countless locations
  • Allow users to interpret and specify how content appears to them
  • Users create affinity groups around points of interest


“I am finding things here that I could not have found on Google.”

-Chef Switz
Harrisburg Area Community College







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